|Pricing and ReimbursementPricing and Reimbursement strategies are extremely complex due to the huge number of factors that impact the approval process and roll out in the various global markets. Internal reference pricing, therapy area pricing and cross national reference pricing, launch market sequence and parallel trade all interact to determine the range of prices, volume at given prices and both a floor and ceiling price. In addition, all these elements change over time, as do the policies processes and cost containment mechanisms. Therefore Vision Healthcare Consultancy provides clients with expertise in creating a solid framework, based upon up to date knowledge of the major world pricing and reimbursement group's needs and the data requirements along with timing.
‘the cost of getting the sequence and timing wrong costs companies tens of millions of dollars over a product's life.’
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